Leona Lewis - I Will Be
I've been anxiously waiting for the music video premiere for British singer Leona Lewis's newest US single, "I Will Be" which finally premiered on the her official YouTube channel today. The video is predominantly set outdoors in New York City for the second time (first was in Times Square for "Bleeding Love"), more specifically on the Brooklyn borough side (the bridge is the backdrop for the last moments in the video.
Directed by Melina Matsoukas (Ne-Yo's "Closer", Katy Perry's "Thinking Of You" as examples of her work), the video has Leona finds herself and her love interest, Gossip Girl's obligatory male pretty face Chace Crawford, in a car with a luxury bag full of money. It is presumed that the two are participating in some kind of criminal activity as alluded in the already vague speaking intro (My guess is trespassing). How is Leona inexplicably carrying around that much dough in the first place can be anyone's best guess, though.
In much of the video, Leona leaves Chace to roam around Brooklyn's shady parking lots and creepy underground garages while she sings of admiration and devotion for her lover. The song, btw, was originally written by Avril Lavigne, Dr. Luke, and Max Martin. After loitering for a bit, Leona finally gets to running above ground while in pursuit and just as she reaches the bottom of the Brooklyn Bridge, she is arrested by a police officer.
The concept is rather simplistic in its execution. Undeniably, Leona looks great here and the cinematography is spot-on in nearly every frame.
Check it out:
What do you think? Will "I Will Be" be Leona's next stateside hit?
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